These games have a self-explanatory appeal – huge prizes. And one area that springs to mind is with the jackpot games. However, there are areas where casinos could possibly do a better job of promoting their wares. All of that is fair enough, and most observers would agree that sticking to the rules and promoting casino play responsibly is the best way forward. Marketers will have rules about when, where and how they can advertise.

We know, of course, that the sector faces plenty of regulatory hurdles when creating an advert, particularly in the UK. The casino industry faces plenty of unique challenges when it comes to marketing and advertising.